The Internet of Things

[2014] is the year that some experts predict more data will be generated by machines than by people — with that expectation comes renewed attention on the promise of IoT.1

What’s the Internet of Things (IoT)? Well, to put it simple it’s every physical object you’ve got lying around that’s hooked up to your Wi-Fi in one way or another and, by extension, the Internet.

It’s expected to generate a revenue of nearly $2 trillion as the year 2020 rolls in. Not only by the sale fo the expected 26 billion devices, but of course via sale and re-sale of your personal data.

So, which gadget is watching you and how?

The local garbage bin

So, for a while London had bomb-proof garbage bins collecting data on nearby smartphones.[1. Bloomberg (12 trackers)] The reason?...


Your phone

Own a smartphone, or a feature phone with internet access?

Congrats, your phone’s location is tracked via GPS, WiFi, Bluetooth or...


Your Car

Chrysler, Ford, General Motors, Honda, Nissan and Toyota, GPS producers Garmin and TomTom, and navigation developers Google Maps and Telenav...


The shopping mall

A nifty little thing when you’re out shopping would be getting offers straight to your pocket about stuff you like...


Your TV

In 2013 a Linux-savvy user discovered that his LG TV actually sent data to the company about what the TV...


(don’t worry, the list will grow)


  1. Deloitte (7 trackers)