Tag: NYTimes.com

NetRatings SiteCensus

Company

Nielsen

Collected data

Browser Information, Date/Time, Demographic Data, Hardware/Software Type, Interaction Data , Page Views , Serving Domains, IP Address

In other words

With the information gathered they can identify a person’s household (i.e. the place where their IP originates) and geographical movements (if a laptop or handheld device is used on multiple locations).

Facebook connect / social plugins

Company

Facebook

Collected data

Browser Information, Demographic Data, Interaction Data , Page Views , IP Address

In other words

Well, since this is one of the largest information gathering companies out there and with access to our Facebook profiles (d’uh), the above list just shows part of the information gathered.

With all that’s stored they can build a near complete profile of a person, with friends, family, interests and apolitical views (which they do for all who’s targeted by their cookies – Facebook user or not).

…which they also can sell to third parties.