Your tracking blocker (WTF?)

The software extension’s default setting allows for “acceptable ads” to be shown, and more than 90 percent of its users don’t change that default setting. 1

In a move that might have been expected, some ad- and tracking-blocking plugin companies have now, after gaining a significant amount of users, changed the premise of their promise to the users by showing ads and selling tracking data. 2

Currently it seems like it’s still possible to opt-out of the tracking experience, so the advice is to keep an eye out for changes in the EULA and to keep those settings up to date.

  1. Ars Technica (14 trackers)
  2. Wired (30 trackers)